This is the blog of David M. Raab, marketing technology consultant and analyst. Raab is Principal at Raab Associates Inc. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers. Tuesday, March 20, 2018. Salesforce Buys MuleSoft and Offers It as a Data Unification Solutions. The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner.

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